Metrics that matter

SMP Marketing Software

My Brand Health is a product of SMP Marketing Software, a company built by market researchers for the delivery of affordable online marketing software that is highly affordable and sophisticated.

John Hughes

Managing Director

BA (Hon) Psych – AMSRS member

John’s corporate career began as a computer systems manager, then senior market researcher with Coca Cola Amatil, followed by brand management as Brand Manager for the iconic Benson and Hedges brand for BATA.
With the ambition to run his own business, and seizing on a perceived void in the marketplace, John then went into the supply side of market research, co-founding Emerson & Hughes 25 years ago and more recently SMP Surveys Pty Ltd.

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Neil Stollznow

Director of Sales


Neil commenced working in the advertising industry and moved to market research at StollzNow Research 25 years ago. He is a specialist in visitor and venue research, travel and tourism, pharmaceuticals, and health and community relations. He also developed an early CAPI tool for face-to-face interviews before the availability of tablet PCs. Greater efficacy and productivity through the use of technology have always been a focus of his research career.
Neil was an early adopter and promoter of online research and has frequently spoken on ‘best practices’ for online research. At SMP Neil is Director of Sales, but sees it more as a director of ‘partnerships’. His passion is working with clients to help them develop the same efficiencies and productivity improvements with SMP that he has experienced first-hand.

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Giselle Stollznow


BSc Psych (Hons) – QPMR – AMSRS member

Giselle has worked extensively in both quantitative and qualitative research for the past 25 years. StollzNow Research is a smaller market research agency that specialises in travel and tourism, pharmaceutical, events, and community relations.
Being a smaller agency means that the work has been varied, challenging, and interesting as the jobs are more intricate and less repetitive. Much of the work StollzNow Research has been involved in have included the creation of online and face-to-face surveys; the quality of a survey is imperative if the job is going to be a success. SMP is the tool to ensure that surveys can be created properly.
Giselle’s more recent role is to be responsible for the finances at SMP. She manages all the finances for StollzNow Research; knowledge that will be essential in guiding SMP to be financially prudent and robust.

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Chris Allan

Account Manager

Sales & Marketing

Chris worked as an account manager at Telstra for 23 years where he looked after a number of Australia’s largest companies including, Qantas, Big W, Harvey Norman. Chris moved to market research in 2015 working at Stollznow Research as a field manager leading a team of up to 60 people conducting face-to-face surveys in the arts, community, and sporting events.
Chris’ more recent role has moved onto the team of enthusiastic experienced researchers to assist with the evolution, marketing, and sales of SMP Marketing Software.

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