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The smart way to track the health of your brand.

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myBrandHealth is a subscription-based quarterly brand tracking system, delivered through an online digital dashboard.  It’s now easy and affordable for any sized company to conduct regular, comprehensive, and sophisticated analyses of your brands in the marketplace.

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Benefits of brand health tracking with myBrandHealth.

 

  • It’s affordable.
  • Delivered online through the myBrandHealth dashboard.
  • Easily benchmark your products against your competitors,
  • Identify and target new and/or emerging markets,
  • Assess your strengths weaknesses, opportunities, and threats,
  • Develop data-based long term strategic goals,
  • Create and track strategic initiatives,
  • Chart the effectiveness of your marketing through increased awareness,
  • Remove managerial bias and anecdotal opinions by accessing statistically representative data.
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These categories are available now:

  • Coffee
  • Ocean cruising
  • Packet cake mix,
  • Pet retail
  • Salty Snackfoods
  • Tea

Free topline data in these categories:

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The “awareness to adoption” model.

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Tracking the customer journey, from awareness to adoption means measuring the key consumer milestones on that journey. myBrandHealth measures these crucial steps incorporating them into one effective model.

 

The Measures

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These are the brands that are recalled by consumers without any aid when asked about a category. It indicates a high degree of cognitive processing and is correlated with strong brand equity and brand choice. 

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The brands that a consumer can remember having seen before when shown the logo or the name.  An important measure for impulse products where the point of purchase can be influential.

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The brands that a consumer has used before, either by purchasing the brand or by other means such as sharing or sampling. An important measure where the product performance is under investigation by the consumer.

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Adoption is a difficult measure for some products. Some categories are driven by the consumer need for variety such as salty snacks, others are easier because they embody personal identification. The myBrandHealth adoption score addresses this issue.

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Conversion Effectiveness

These measures are calculated metrics. They are obtained not by asking the consumer questions but by using the results from asking the above questions. They are important because they tell us how well our products are performing as they transition to adoption.

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This measure is calculated by dividing those who have tried a brand by those who are aware of it. It describes the ability of the brand to convert consumers to try the brand after having become aware of it. High scores here indicate a brand offer that is desirable, that has appeal amongst the target audience.

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This measure divides those who have adopted a brand by those who have tried it. It is important because it demonstrates how well the brand has performed in meeting the needs of the customer. If the product underperforms then this score would be low and of concern to a marketer, suggesting a clear marketing response.

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Data segmentation.

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The segmentation of your data across demographics is the most important part of the product. All markets segment and your brand’s performance in any or all of these segments is crucial to the decisions you make as an organization and as a product manager.

The demographics included in the standard myBrandHealth product include; gender, age, occupation status, main grocery buyer amount, state, income, marital status, home composition.

Other segmentations can be added on a bespoke basis – separate pricing applies.

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myBrandHealth can be extended personalized in the following ways.

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Add more waves. If you have a need to track particular marketing events more closely such as the launch of new brands of the fighting of advertising, myBrandHealth can build in extra waves to accommodate. Separate pricing allies.

Add the image component. You can track product image perceptions such as product quality, prestige, etc by adding this module. Up to 10 image items can be added – separate pricing applies for more items.

Add the advertising module. If you wish to assess the performance of an advertising campaign then this module will help you achieve that.

Bespoke issues section. from time to time all brands can face challenging issues that need to be assessed with specialist questions. These can be added to any wave and will be crafted for you by our team of talented market researchers. Priced per question.

New brand section. Add this section to gain a deeper understanding of new products, what they mean to the customer, and how much potential do they have.

 

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Pricing

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myBrandHealth base model costs just $4,500 plus GST per wave. 

Ad-on pricing:

Extra standalone wave – $7,500

Image module – $4,100

Advertising module (3 ads) – $4,300

New brand module – $3,900

Bespoke (4 questions) – $4,600

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Who are myBrandHealth

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myBrandHealth is a product of SMP Marketing Software, a company built by market researchers for the delivery of affordable online marketing software that is highly affordable and sophisticated.

You can read more about us here.

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Latest news

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myBrandHealth is a product of SMP Marketing Software, a company built by market researchers for the delivery of affordable online marketing software that is highly affordable and sophisticated.

You can read more about us here.

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